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Globatext Case Studies

How are Businesses Using Text Message Marketing to Boost Sales?
So you've heard a lot about SMS marketing, but how can your business use this mobile marketing medium to boost your sales? We've examined a few case studies for you to show how some of the world's largest companies are using text message marketing to build their business.
Virgin America taps mobile social network for loyalty play
Virgin America is using mobile messaging to spice up the deals for its new service routes.
 
 
Shakey's Pizza Parlor claims 10pc conversion in mobile coupon campaign
Restaurant chain Shakey's Pizza Parlor achieved a 10 percent conversion rate on a one-day mobile coupon offer it sent to opted-in customers.
 
 
OfficeMax ingratiates loyalty members with mobile rewards
Retailer OfficeMax has rolled out an iPhone application to enhance benefits for its MaxPerks Loyalty members and improve the shopping experience for consumers.
 
 
Mobile coupons key for optimizing sales this holiday season: study
Because 82 percent of shoppers use their mobile phone while in the store, marketers need to develop a mobile presence for the 2010 holiday buying season.
 
 
Retailers seeing solid returns on their mobile investments: study
According to Forbes Insights, leading retailers are hoping to capture a first-move advantage in the growing mobile channel to address the growing number of consumers that are starting to look to their smartphones for an enhanced shopping experience.
 
 
Target takes weekly newspaper ad mobile
Mass merchandiser Target has taken its My TargetWeekly ad mobile, making it available via its mobile Website, SMS program and iPhone, iPod touch and iPad applications.
 
 
Chili's distributes location-based mobile coupons to drive foot traffic
Chili's Grill & Bar claims to be the first national casual dining chain to offer a free item for a check-in via a mobile social network to drive foot traffic into its restaurants.
 
 
SMS is killer app for nonprofits: panelists
NEW YORK – While direct mail and online are the workhorses, SMS is increasingly assuming the same position that email did almost a decade ago.

During the "Why SMS is the Killer App for Charities" discussion at Nonprofit Mobile Day, panelists addressed the importance of nonprofits incorporating SMS into their mobile initiatives. The panel was moderated by Mobile Commerce Daily's Dan Butcher.

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